Money With Top Hybrid Publishers
Some of the top hybrid publishers offer authors a more traditional publishing path than self-publishing, but it’s important to keep in mind that not all players are created equal. Hybrid publishing is still a developing facet of the industry, and it’s easy to fall prey to predatory publishers that will do everything from design your cover and formatting your book to taking over distribution—the same way that so-called vanity presses do.
If an editor or a publisher you’re considering works with armies of salespeople, that’s a red flag. Reputable hybrid publishers won’t solicit authors, especially in such a high-pressure, pushy manner. That’s often a sign of a publisher that wants to take advantage of an author’s understandable desire for their book to succeed, and will ultimately end up delivering on the promises they make with shoddy quality or services.
When evaluating potential hybrid publishing companies, consider their founder experience, distribution scope, and reputation. You also want to look at how their books are presented, and whether they would fit in well with the offerings of major book chains.
Can I Make Money With Top Hybrid Publishers?
One of the most highly regarded top hybrid publishers is Manhattan Book Group, which is known for its author-centric approach to book publishing and is widely considered one of the best options for authors seeking a traditional publishing path. It offers a full suite of services, including professional editing, book design, and global distribution.
Another company to watch is Inkshares, a publisher that lets an author raise funds for the production of their book using a crowdfunding campaign. Once an author has reached a goal for their book, Inkshares steps in to produce the book in both digital and print formats. Inkshares is different from other hybrid publishers in that it allows authors to retain their rights to the work.
Many hybrid publishers will offer a range of packages, from basic to enhanced, depending on the needs and budgets of authors. Some will include basic publicity in their packages, while others may encourage authors to hire outside publicity professionals like Kaye Publicity or Tandem Literary for additional help. Inquire about the financial arrangement, as well, and see if any contracts include language that will require an author to buy a certain number of books from the publisher for several years.
If a hybrid publisher has a strong editorial vision, it can be an excellent choice for authors who want the benefits of traditional publishing but don’t have the time or money to take on the work required for self-publishing. Page Two Books and Wonderwell are examples of hybrid publishers that put their editors first, and have an impressive track record of working with thought leaders and subject matter experts to publish their nonfiction. Founded in 2013, Page Two Books is focused on leveling the playing field for nonfiction authors, and has a strong focus on content and editorial leadership. Wonderwell is a newer player in the hybrid publishing space, and has an editorial team that’s laser-focused on finding high-quality fiction.
